Tudor signs David Beckham as the face of its new Born to Dare campaign
One’s a household name, thanks to an eminent 20-year football career glittering with 19 major trophies. The other is a renowned luxury watch brand known for its affordable, mechanical timepieces and spirit of adventure. This week, these formidable forces come together as David Beckham is unveiled as Tudor’s brand and Born to Dare campaign ambassador.
Tudor launched Born to Dare earlier this year – and Beckham is the perfect embodiment of the brand’s brave, bold spirit. During his illustrious playing career, he won six Premier League titles with Manchester United and played for England 115 times. He also won honours playing in the top-tier football leagues of Spain, France and the US.
And since hanging up his boots in 2013, he’s found success off the pitch, too. Beckham has established himself as a global fashion icon and has continued the work he started in 2005 as an ambassador for UNICEF.
In the new Tudor adverts, Beckham proudly sports the Tudor Black Bay S&G, a vintage-inspired steel and gold diver’s watch, and the Black Bay Chrono, a COSC-certified chronograph with column-wheel manufacture calibre.
This year’s Heritage Black Bay Chrono is the first watch to come out of Tudor’s newly revealed collaboration with Breitling. Inside ticks the column-wheel chronograph movement MT5813, which is based on Breitling’s innovative B01 chronograph movement. The watch features the Black Bay’s famous angular snowflake hands, domed dial and crystal in its sporty steel 41mm case. There’s a choice of either a bracelet (£3,430) or leather strap (£3,220), both of which come with a complimentary denim jacquard woven strap.
‘I was attracted to Tudor by the attention to detail I could see in their watches,’ Beckham says. ‘I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked.’
Tudor has a reputation for offering reliable mechanical timepieces designed for the most extreme conditions at the best possible price. We’re proud to offer an extensive selection of Tudor timepieces at Watches of Switzerland – click here to discover the collection.