AFTER FIVE YEARS OF METICULOUS RESEARCH AND PLANNING, WATCHES OF SWITZERLAND IS THRILLED TO UNVEIL ITS PROPOSAL FOR A LANDMARK SHOWROOM ON LONDON’S REGENT STREET, OPENING THIS SUMMER
Watches of Switzerland is very pleased to announce a new landmark for London – Watches of Switzerland, Regent Street. In a city like London, which is steeped in history, pitching a watch store as a new landmark might seem like a bold statement.
But it’s a confident claim. At an imposing 17,000ft2, Watches of Switzerland, Regent Street is set to be Europe’s largest showroom devoted exclusively to luxury timepieces. Customers from around the globe will be drawn to browse and purchase the finest watches and enjoy a world-class shopping experience.
Work is already underway on the three-storey flagship showroom, which will be located at 155 Regent Street – the famous upmarket shopping destination that’s home to iconic British luxury brands such as Burberry, Liberty, and Mappin & Webb.
The dramatic metal, glass and marble staircase that will form the centrepiece of Watches of Switzerland, Regent Street
It’s been designed by New York agency Callison and will be full of sophisticated touches, including a dramatic metal, glass and marble staircase that will form the store’s dramatic centrepiece.
But what really makes this landmark showroom stand out is its vision of offering an unforgettable watch-buying experience. Under a ‘one door, three stores’ concept, each floor will be a dynamic, versatile space specifically designed to cater for our customer’s individual needs, whether they’re visiting London for a few days, or plan to choose the timepiece of their dreams over a number of visits.
You’ll even be able to make a day of it, if you want – there’ll be concierge staff on hand in the showroom to tailor your watch-buying experience. There’s no watch store like it, anywhere in the world.
The 17,000ft2 showroom will offer customers from all over the world an unrivalled watch buying experience
Watches of Switzerland, Regent Street is scheduled to open this summer, during our 90th anniversary year. Over the past nine decades, we’ve steadily built up a reputation for offering our loyal clientele a selection of watches from the world’s finest Swiss watch brands, such as Rolex, Patek Philippe and Jaeger-LeCoultre, all of whom have already signed up to the new store.
There’ll be 13 in-store brand boutiques within the bright new showroom, offering customers a more intimate brand experience, as well as the VIP service they’ve come to expect.
The flagship Watches of Switzerland showroom will feature 13 in-store brand boutiques from the finest Swiss watch brands, such as Rolex, Patek Philippe and Jaeger-LeCoultre
Watches of Switzerland has 15 showrooms across the country, including dedicated Rolex and Jaeger-LeCoultre boutiques in London. In its unrivalled location, Watches of Switzerland, Regent Street will raise the industry benchmark and become one of the world’s foremost luxury watch destinations.
Watches of Switzerland, Regent Street opens this summer. Find your nearest showroom.