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Far from being content with inexorably counting the passing of time, Louis Erard composes stories around its seconds, minutes and hours. Founded in 1931, this independent watch house has made its name in Le Noirmont, a small village within the famous Jura region of Switzerland, the spiritual home of Swiss watchmaking. This cultural heritage becomes one with the watchmaker who is heir to the legacy he perpetuates; a love of craftsmanship in the finest Swiss tradition could well be Louis Erard's motto. Or perhaps, quite simply, excellence.