Cookie Policy

Our websites use cookies to collect information. This includes information about browsing and purchasing behaviour by people who access our websites including pages viewed, products purchased and the customer journey around our websites.

Detailed information is set out in our Cookie Policy and is provided to ensure you are fully aware of the cookies we use, allowing you to make an informed choice about your continued acceptance of cookies.

What are cookies?

Like most websites, our websites use cookies to collect information. Cookies are small data files which are placed on your computer or other devices (such as smart 'phones or 'tablets') as you browse our websites. They are used to 'remember' when your computer or device accesses our websites. They allow us to remember whether you are logged in to the site and to remember what items you had in your shopping bag. Cookies are essential for the effective operation of our websites and to help you shop with us online. They are also used to tailor the products and services offered and advertised to you, both on our websites and elsewhere.

Information collected

Some cookies collect information about browsing and purchasing behaviour when you access our websites via the same computer or device. This includes information about pages viewed, products purchased and your journey around a website. All data passed by cookies is anonymous and will never contain individual detail such as your name, address, telephone number or payment details. For more detailed information about how cookies work, please visit www.allaboutcookies.org

How are cookies managed?

The cookies stored on your computer or other device when you access our websites are designed by:

  • Watches of Switzerland Company Limited or on our behalf, and are necessary to enable you to make purchases on our websites;
  • third parties who participate with us in marketing programmes; and
  • third parties who publish web banner advertisements for us.

What are cookies used for?

Cookies are used with our marketing partners to present you with appropriate offers and advertising as you browse other sites on the internet, based on your browsing activity while on our sites. Cookies also allow us to work alongside our web analytics partners to see how you like to use our website, which pages or special functions you prefer and help us to promote them and make them better. This helps us to continually improve the relevance of our promotional communications, your shopping experience and our products and services.

The main purposes for which cookies are used are: -

  1. For technical purposes essential to the effective operation of our websites, particularly in relation to online transactions and site navigation.
  2. For us to market to you, particularly web banner advertisements and targeted updates.
  3. To enable us to collect information about your browsing and shopping patterns, including to monitor the success of campaigns, competitions etc.
  4. To enable us to meet our contractual obligations to make payments to third parties when a product is purchased by someone who has visited our website from a site operated by those parties.

What cookies do we use?

There are two types of cookie that may be used during your visit to our site:

  1. Session cookies

    Session cookies are deleted after each visit to our site. For example, when you are browsing our site, it will remember you for the duration of your visit, but the cookie will be removed from your computer as soon as you close down your internet browser. Session cookies allow you to add an item to the basket and then move through the checkout. Disallowing these cookies via your web browser will mean you are unable to place an order on the site.

  2. Persistent cookies

    Persistent cookies remember you for a set period of time allowing wishlist products and/or previously viewed products to be displayed the next time you visit our site and whether you logged into or out of your account while browsing.

  3. Marketing cookies

    Watches of Switzerland Company Limited work with several partners who serve advertisements or present online offers on our behalf. Most of these marketing partners use both session and persistent cookies. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. All data collected by third party cookies is anonymous and will never contain your name, address, telephone number, email address or payment details.

First Party cookies used on our websites

CARTThe association with your shopping cart.
CATEGORY_INFOStores the category info on the page, that allows to display pages more quickly.
COMPAREThe items that you have in the Compare Products list.
CURRENCYYour preferred currency
CUSTOMERAn encrypted version of your customer id with the store.
CUSTOMER_AUTHAn indicator if you are currently logged into the store.
CUSTOMER_INFOAn encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDSStores the Customer Segment
ID EXTERNAL_NO_CACHEA flag, which indicates whether caching is disabled or not.
FRONTENDYour session ID on the server.
GUEST-VIEWAllows guests to edit their orders.
LAST_CATEGORYThe last category you visited.
LAST_PRODUCTThe most recent product you have viewed.
NEWMESSAGEIndicates whether a new message has been received.
NO_CACHEIndicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CARTA link to information about your cart and viewing history if you have asked the site.
POLLThe ID of any polls you have recently voted in.
POLLNInformation on what polls you have voted on.
RECENTLYCOMPAREDThe items that you have recently compared.
STFInformation on products you have emailed to friends.
STOREThe store view or language you have selected.
USER_ALLOWED_SAVE_COOKIEIndicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDSThe products that you have recently viewed.
WISHLISTAn encrypted list of products added to your Wishlist.
WISHLIST_CNTThe number of items in your Wishlist. comment_author News/reviews last comment name comment_author_email News/reviews last comment email comment_author_url News/reviews last comment web address

Third Party cookies

AdnexusAdnxs.com is run by AppNexus, a company that provides technology, data and analytics to help companies buy and sell online display advertising. We only share anonymous data to help personalise adverts to your interests.
CriteoCriteo specializes in creating personalized advertisements through "Criteo Dynamic Retargeting" and "Criteo Sponsored Products". We work with them to build advertisements for users who visit their websites or mobile applications and with publishers to display personalized advertisements.

Our aim is to deliver advertisements by displaying products that you might be interested in, based on your recent browsing behavior or search.

If you do not want adverts to be personalised to your interests you can opt out of Criteo's personalised adverts here: https://www.criteo.com/privacy/
YieldifyYieldify powers marketing messages that are shown throughout the site to offer special offers or highlight services that might be of interest.
FacebookFacebook Conversion Tracking Pixel : This tool allows us to tell if users came to our website by clicking on a Facebook advertisement. We are thus able to record the efficacy of Facebook advertisements for statistical and market research purposes. The collected data remain anonymous and no personal data is transferred or visible. The collected data is saved and processed by Facebook. We are informing you on this matter according to our information at this time. Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes, in accordance with Facebook's privacy policy found under: https://www.facebook.com/about/privacy/.

Please click here if you would like to revoke your permission: https://www.facebook.com/ads/settings.
FeefoWe use Feefo to gather reviews of our products and services. This cookie is just to make sure you we only ask you for a review of products you have actually purchased.
GoogleThis cookie shows us how you found our website and which ads you came from. This helps us understand where our online marketing works best. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google. Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/.
HotjarIn order to provide you with a better service, occasionally we'll ask if you'd like to complete a survey. This cookie's sole purpose is to remember if we've asked you to do so recently, and it contains no personal information.
MonetateThis cookie allows us to personalise your experience on our website. Showing you content that is more relevant to your shopping habits. The cookie only store enough information to ensure that the website works the same way every time you visit.
SessioncamSessionCam is a service developed and operated by ServiceTick Ltd which provides session replays, advanced website heat maps, conversion funnels and form analytics to help us make our website more usable for you. If you want to opt out of this then you can do so at: https://sessioncam.com/choose-not-to-be-recorded/
Vee24Vee24 power our live chat service. The cookie just stores enough information to remember if you have said that you don't want to chat.

Turning off and deleting cookies

Most web browsers will provide the option to turn off, or disallow cookies. How you do this depends on the web browser you're using. Instructions for disallowing cookies can usually be found in the browser's 'Help' menu. Note that in common with most other transactional websites, if you only disable third party cookies, you will not be prevented from making purchases on our websites but refusing the cookies we have used via your web browser will mean that you are unable to make a transactional purchase on our website. You may also find that the functionality of many other websites and services will be affected. Cookies can be deleted using your web browser. However, unless they are disallowed they will be re-applied the next time you visit a website.

If you want to disable cookies you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out here: -

For Microsoft Internet Explorer:

  1. Choose the menu "tools" then "Internet Options"
  2. Click on the "privacy" tab
  3. Select the setting the appropriate setting

For Google Chrome:

  1. Choose Settings> Advanced
  2. Under "Privacy and security," click "Content settings".
  3. Click "Cookies"

For Safari:

  1. Choose Preferences > Privacy
  2. Click on "Remove all Website Data"

For Mozilla Firefox:

  1. Choose the menu "tools" then "Options"
  2. Click on the icon "privacy"
  3. Find the menu "cookie" and select the relevant options

For Opera 6.0 and further:

  1. Choose the menu "Files" > "Preferences"
  2. Privacy

Last Updated: 24/05/2018, Version: 2.0