TAG Heuer Watches for Men & Women
TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Its rich heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring watches and chronographs.
New In - TAG Heuer Formula 1
Inspired by the fastest drivers on the planet, the TAG Heuer F1 collection of watches was designed to give F1 drivers High performance watches to work alongside their high performance cars.
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WOSG EXCLUSIVE - TAG HEUER CARRERA Tourbillon
Exclusive to the Watches of Switzerland, and created in collaboration with the high horology experts at Tag Heuer, this chronograph tourbillon perfectly encapsulates the racing spirit of the luxury Swiss brand.
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New InTAG Heuer Carrera Chronograph Extreme Sport
Embodying TAG Heuer’s daring racing spirit the new Carrera Chronograph Extreme Sport models are offered in three distinct colour ways: Blue, Orange and Black.
Pushing the limits of watching making.
Connected
The TAG Heuer Connected watch is a unique combination of the refinement and elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition, with a state of-the-art, custom-designed digital experience geared towards performance.
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Formula 1
The TAG Heuer Formula 1 collection was created in 1987. Today, its laidback look is usually worn outside the paddocks. Clubbers, hipsters, thrill-seekers, sportspeople: they all identify with the striking design and well-established personality.
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Carrera
In 1963, Jack Heuer named the collection after the Carrera Panamericana. He imagined an iconic design with a wide-open dial enhanced by a flange, a shock-resistant and waterproof case tough enough even for the most intense road wear.
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Aquaracer
Other than their capacity to meet the most extreme of water sport needs, the new Aquaracers are also a delight to behold, with their new ceramic, 12-sided bezel. Their ultra-modern designs make them a must-have item.
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Monaco
Launched in 1969, the brand achieved two world firsts: the first water-resistant watch with a square case and the first automatic chronograph. The very next year, Steve McQueen fell for its stunning looks and wore it in his "Le Mans" movie.
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Link
A TAG Heuer Link watch is an elegant and subtle symbol of success. The bracelet of the link watch offers the most comfortable TAG bracelet yet, while being a sophisticated and stylish watch choice.
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Autavia
Created in 1962, this iconic model celebrates its 55th anniversary in the form of a neo-retro successor featuring updated functions and a proprietary movement.
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We Recommend: TAG Heuer
“TAG Heuer has long been known for its ability to craft elegant yet practical sport watches, well suited to a wide range of environments and occasions. One of the brand's most recent successes is the Connected - a state of the art smart watch that defines its avant-garde approach. The whole collection builds on the strength of its classic models, such as my personal favourite, the iconic Carrera 01 - by adding fresh innovations and contemportary appeal. Enjoy the collection.”
Elizabeth Millward - Senior Watch Buyer for UK
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We are proud to operate dedicated TAG Heuer boutiques that provide world class services tailored to your needs.
Discover MoreAbout TAG Heuer
Long-lasting partnerships with motor racing teams and charismatic ambassadors drive it to break watchmaking conventions, and, as a consequence, master time with unparalleled precision. The brand's motor racing DNA, as well as the amazing champions who belong to its dream team, reflect its core values of teamwork, mental strength, courage and ambition. Its slogan #DontCrackUnderPressure is far more than a claim - it is a mindset.
More From TAG Heuer
Calibre TAG HEUER AND FORMULA E
“The race of the future.” That’s what André Lotterer – professional racing driver at the TAG Heuer Formula E Evening held on...
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Calibre TAG HEUER AQUARACER PROFESSIONAL 1000 SUPERDIVER
1000 metres. One kilometre. 0.62 of a mile. For the average walker, this distance is next to nothing. On average...
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Calibre ADVENTURE WITH TAG HEUER THIS MAY
“Don’t crack under pressure”, TAG Heuer told us in a campaign launched in the early 1990s. It was a message challenging...
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