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The story of Bell & Ross began at the end of the 20th century. With a dual Franco-Swiss culture, the watchmaking brand has become a benchmark in the world of professional aviation watches. It defied all codes by designing an icon, the BR 01, inspired by the clocks in the cockpit of an airplane: a circle within a square. Bell & Ross draws its inspiration from the history of aviation and the military specifications that accompany it, each time carrying out a technical or visual feat to produce an instrument of the highest quality.