About Us

Our clients come to us because the watch they wear on their wrist matters to them - just as it matters to us. They tell us no one knows the market like we do and that they would never look anywhere else for the latest collections and the best service. Because of that, some of our clients have been with us for over 50 years - we like to think of them as 'friends of the business'.

There are 15 Watches of Switzerland showrooms across the UK, including dedicated Rolex and Jaeger-LeCoultre boutiques. At each you'll find the same warm welcome and personal approach, where no question is too hard and no request too much.

Although we can't offer you a glass of champagne here on our website, we hope you feel especially welcome and enjoy browsing our collections. If there's anything we can do to help you as you search for your perfect timepiece, please don’t hesitate to contact us.

If you'd like to arrange a viewing to come and try on a watch before you purchase, we'll be happy to welcome you into one of our stores.

Being an authorised dealer for more swiss brands than any other UK retailer, you can be assured all our watches are official and come complete with the genuine stamped manufactures warranty.

Watches of Switzerland is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secure Trust Bank PLC trading as V12 Retail Finance and PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. Credit provided is subject to age and status, minimum spend applies. Terms and Conditions apply. UK residents only. We may receive a commission if your application is successful, and the amount may vary depending on the product chosen and the amount of credit taken out. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements. Please note the Consumer Credit Act states that should your purchase / loan amount cost more than £30,000 you will not be covered under Section 75 of the Consumer Credit Act.

*Next day delivery available on most items. See product pages for more information.