Copyright 2017 © Aurum Group Ltd. All Rights Reserved.
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Watches of Switzerland is part of Aurum Group Limited.
To help us provide the best possible service, we capture personal information about you but we respect and protect your privacy and do all we can to honour the trust you place in us by being transparent about what personal information we collect and how we use it, vowing to handle your data fairly and lawfully at all times.
We are Aurum Group Limited of Aurum House, 2, Elland Road, Braunstone, Leicester LE3 1TT, United Kingdom and we are a Data Controller registered with the UK Information Commissioner's Office with registration number Z5617669.
Our Data Protection Officer is contactable via [email protected]
This notice is to inform you about how we collect and protect any personal information you provide to us and how you can control what personal information we collect from you and what we do with it. It sets out how we intend to use your information, who we will share it with and what rights you have about use of your information.
This notice applies to all our activities under the above brands and however you provide personal information to us, whether you visit us online at any of our websites or visit our stores or contact us via social media or whether you telephone, email, write to or text us.
Here we provide you with details about:
We may collect the following information about you:
This list is not exhaustive and, in specific instances, we may need to collect additional data for the purposes set out in this Notice. Some personal data are collected directly, for example when you set up an online account on our websites, or send an email to our Customer Relations team. Other personal data are collected indirectly, for example, when you browse our websites or undertake online shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources.
We may anonymise and aggregate personal data for insight and research but this will not identify anyone.
Our websites are not intended for children and we do not knowingly collect data relating to children.
Aurum Group Limited (and trusted partners acting on our behalf) use your personal data:
Aurum Group Limited use your personal data for marketing purposes and may send you postal mail, texts and/or emails to update you on our latest offers and events.
We aim to update you about products and services of interest and relevance to you as an individual.
You have the right to opt out of receiving promotional communications at any time, by:
This may not stop service messages such as order updates.
In order to improve your shopping experience with us, when you visit any of our websites, you may receive personalised banner advertisements whilst browsing websites of other companies. Any banner advertisements you see will relate to your browsing activity on our websites from your computer or other devices.
We may collect data directly from you, as well as analysing your browsing and purchasing activity, both online and in store, and your responses to marketing communications. The results of this analysis, together with other demographic data, allow us to ensure that we contact you with information on products, services, events and offers that are relevant to you. To do so, we use software and other technology (automated decision-making including profiling).
We may do this to decide what marketing communications are suitable for you and this activity is based on our legitimate interests to develop and improve our products and services for you.
You have the right to opt out of any automated decision-making processes including profiling at any time by:
In order to provide more personalised services and experiences, we may also ask your permission to review third party data about you, for example, your Twitter or Facebook feeds, to get to know you better and to provide more effective personalisation. Some of our services enable you to sign-in via a third party service, such as Facebook. If you choose to sign-in via a third party app, you will be presented with a dialog box which will ask your permission to allow us to access your personal information (e.g. your full name, date of birth, email address and any other information you have made publicly accessible).
We will never sell or rent your personal information to other organisations for marketing purposes.
We will not disclose your personal information to any third party, except for those referred to below.
We may share your data with:
In order to make certain services available to you, we have partnered with certain trusted third parties including IT, mailing, payment services, delivery and marketing service providers. We may need to share your personal information with some of our service partners. We only allow our service providers to handle your personal information when they have confirmed that they apply appropriate data protection and security controls. We also impose contractual obligations on service providers relating to data protection and security, which mean they can only use your information to provide services to us and to you, and for no other purposes.
Please see here for the types of service providers with whom we share personal data.
|Type of External Service Provider||Reason For Sharing Your Information|
|Database Administrators||Administration of our Marketing databases|
|Mailing Houses||Delivery of Postal Mailings|
|Electronic Mail Administrators||Delivery of email campaigns including electronic newsletters and administration of on-line competitions|
|Couriers and Logistics service providers||Goods delivery|
|Software Providers||Administration of sales and returns|
|Marketing Consultancies and Advertising Services Providers||Analysis of marketing data and customer insight for the development and administration of marketing campaigns
Delivery of offers, promotions and other marketing campaigns
Website tracking to assist with personalising your on-line buying experience
Facilitate customer product and service reviews
|Insurers||Provision of insurance cover on products purchased from us|
|Finance Companies||Provision of interest free and interest bearing credit for our customers|
|Watch Manufacturers||Administration of Guarantees and Repairs|
|Call recording providers||Call recording to facilitate Customer Care, administration of enquiries and complaints and facilitate telephone orders and order fulfilment for the Watchshop website|
|Insurance Claims and repair handlers||Facilitate certain types of insurance claim administration|
|Electronic platform providers||To create on-line accounts, to fulfil website orders and electronic newsletter distribution|
|Email Administrators||Provision of email system|
|Live Engagement Platform Providers||Delivery of Live Chat environment|
|App developer||Delivery of Customer chat app called Akin|
|Payment Service Providers||Website payment services|
|Website Hosting Service providers||Administration of our websites, fulfilment of on-line orders and electronic marketing campaigns|
|Order fulfilment providers||Facilitate fulfilment of orders on websites and customer care|
|Electronic Repair administrators||Repair processing and workshop administration
Facilitating watch repairs by post, Facilitating communications with our repair services
|Document Disposal Managers||Document disposal|
Aurum Group Limited has partnered with certain trusted third parties to make additional products and services available to you online through the relevant third party's "microsite". These websites, and others linked to from our websites are owned and operated by a third party and they are responsible for processing personal data in accordance with their own privacy policies. These are:
We are required to set out the legal basis for our 'processing' of your personal data.
We collect and use customers' personal data:
You have the right to withdraw consent at any time. Where consent is the only legal basis for processing your personal data, we will cease to process your personal data for that purpose after consent is withdrawn.
Aurum Group Limited is committed to keeping your personal data safe and secure.
Our security measures include:
You should always be cautious when sharing your personal data. No one from our company will ever ask you to confirm any bank account or credit card details via email. If you receive an email claiming to be from Aurum Group Limited asking you to do so, please ignore it and do not respond.
If you are using a computing device in a public location, we recommend that you always log out and close the website browser when you complete an online session.
In addition, we recommend that you take the following security measures to enhance your online safety:
We will not retain your data for longer than necessary for the purposes set out in this Notice. Different retention periods apply for different types of information, and our Data Retention Policy sets out the length of time we will usually retain personal data and where these default periods might be changed.
In summary, various laws, accounting and regulatory requirements applicable to us require us to retain certain records for specific amounts of time. In relation to your personal data, we will hold this only for so long as we require that personal data for legal or regulatory reasons or for legitimate organisational purposes and we will not keep your data for longer than is necessary for the purposes for which we collect them.
For more detail on typical retention periods, please see below.
|Record||Type of Personal Data||Retention Period|
|Contracts with Suppliers||Names||10 years after expiry|
|Supplier details||Names,addresses,email addresses, telephone numbers||Permanently|
|Rental and hire purchase agreements||Names||10 years after expiry|
|Payment Services agreements||Names||10 years after expiry|
|Cookies||Webtracking information including IP addresses||5 years|
|Contracts with Customers||Names,addresses, telephone numbers, transactional details||10 years from date of transaction
For "By Appointment" Permanently
|Contracts with Customers - bank transfers||Names, addresses, telephone numbers, bank and branch||14 days|
|Contracts with Customers - waiting lists||Names and products||Until Purchase or as long as customer requires|
|Contracts with Customers - Pre-Owned Watches||Names addresses, age and product||3 years|
|Contracts with Customers||Email addresses||Website emails 7years
Customer care emails 7 years
Store support emails 2 years
|Customer complaints||Names, addresses, telephone numbers, email addresses||7 years|
|Interest Free Credit applications||Customer emails, names, addresses, dates of birth, marital status, employment details, financial details such as income and major outgoings, bank account details||14 days|
|Interest Bearing Credit Applications||Customer emails, names, addresses, dates of birth, marital status, employment details, financial details such as income and major outgoings, bank account details||14 days|
|Promotional Materials||Names and Customer images||3 years|
|Customer listings for Promotional communications||Names and Addresses, email addresses||30 days|
|Marketing Databases||Names and Addresses, email addresses||15 years|
|Social Media communications||Names, addresses, email addresses, transactional data, hobbies, interests, payment reference||Permanently|
|Product and Service Reviews by Customers||Names, emails and products services purchased||Personal Data: 12 months
Review Content: Permanently
|Records of Administration of Watch and Jewellery insurance Claims for Insurance Companies||Names, addresses, telephone numbers, email addresses, insurance policy number, item claimed for, call recordings, bank sort code details||Permanently|
|Mappin & Webb Care, Goldsmiths Care and Watches of Switzerland Protection||Names, addresses, telephone numbers, email addresses, insurance policy number, item claimed for, call recordings||Permanently|
|Call recordings||Telephone numbers, call recordings||28 days|
|Repair Records with Watches of Switzerland, Goldsmiths and Mappin & Webb||Names, addresses and watch and damage/repair details, watch photo, contact details, repair reference number and guarantee number||Permanently|
|Repair Records with Watchlab||Names, addresses and watch and damage/repair details||7 years|
|Customer Live Chat Forum||Voice recordings images and messaging|
|Mobile App - Akin||Names, mobile phone numbers|
|CCTV||Images of Attendees at our premises||As long as required for security purposes|
|Visitor Records||Names and Images of Attendees at our premises||As long as required for security purposes|
|Automatic Number Plate Recognition System||Vehicle Registration Plates of Visitors, suppliers and other attendees at our HQ||As long as required for security purposes|
To deliver products and services to you, it is sometimes necessary to share your personal information outside of the European Economic Area (the EEA). This will typically occur when service providers are located outside the EEA or if you are based outside the EEA. These transfers are subject to special rules under data protection laws.
If we transfer your personal information outside the EEA, we will ensure that the transfer will be compliant with data protection law and all personal data will be secure. Our standard practice is to assess the laws and practises of the destination country and relevant service provider and the security measures that are to be taken as regards the data in the overseas location; Alternatively, we use standard data protection clauses.
You have the following rights:
If you wish to exercise any of the above rights, you can always:
You have the right to lodge a complaint with the Information Commissioner's Office at Wycliffe House, Water Lane, Wilmslow SK9 5AF, United Kingdom if you believe we have not handled your personal data in accordance with the law. Further information, including contact details, is available at https://ico.org.uk.
Last Updated: 24/05/2018, Version: 2.0