First Look

New and exclusive watches from the Calibre team

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first- look

introducing the new Tudor Pelagos FXD

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First Look

Captain Cook x Cameron Norrie Limited Edition: A celebration of tennis and one of its brightest stars

FIRST LOOK

In Conversation with Jonny Garrett, Founder & CEO, at William Wood Watches

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FIRST LOOK

Breitling Unveils their New Additions of their Legendary Classic AVI

Watches and Wonders

Savoir-Faire and Creativity : Patek Philippe’s New Models

First Look

Introducing Cartier’s new collections

First Look

IWC SCHAFFHAUSEN REVISITS GÉRALD GENTA’S ICONIC DESIGN WITH THE NEW INGENIEUR AUTOMATIC 40

First Look

JAEGER-LECOULTRE PRESENTS NEW VARIATIONS OF THE REVERSO TRIBUTE SMALL SECONDS AND THE REVERSO SECRET NECKLACE

First Look

Grand Seiko: From the majestic white birch forest to this Spring Drive masterpiece

First Look

Introducing the first Grand Seiko mechanical chronograph, the Tentagraph.

First Look

HUBLOT introduces New Square Big Bang Unico Models and a Big Bang Integrated Tourbillion at this year’s Watches and Wonders

First Look

Patek Philippe presents 17 new watch models with innovative technical and aesthetic features, enriching its vast range of collection

First Look

THE GOLDEN GENERATION: The New TAG Heuer Aquaracer Professional Collection

First Look

The watchmaking icon showcases its new models: The Alpine Eagle 41 XPS and reinvented Happy Sport 25mm

First Look

Panerai presents the contemporary Radiomir Quaranta in Goldtech™

First Look

TAG Heuer Celebrates the 60th Anniversary of a global icon: The TAG Heuer Carrera

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Watches and Wonders

The Art of Metamorphosis : Cartier's New Launches

First Look

Oris launches the Pro Pilot Mix, The Kermit Edition

FIRST LOOK

The Oscars 2023: What’s on their Wrist?

First Look

Watches of Switzerland Group TAG Heuer Carrera Exclusive

First Look

The Zenith Chronomaster Original El Primero, the new Watches of Switzerland Group Exclusive

First Look

Introducing the Grand Seiko Sport Hotaka Peaks, a Watches of Switzerland Group Exclusive, with Brand Manager Rob Brook

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First Look

Introducing Our Exclusive Breitling Endurance Pro

First Look

Deep deep down: into the Longines HydroConquest, the New Watches of Switzerland Group Exclusive

First Look

Introducing the TUDOR Black Bay Fifty-Eight Bronze, Boutique Edition

First Look

A Warm Welcome to the New Monochrome Black Cartier Tank Must

First Look

48 HOURS IN GENEVA: GENEVA WATCH DAYS 2022

First Look

Introducing the new TUDOR Pelagos 39

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First Look

Catching up on the latest from TAG Heuer with our Buyer, Sophie Conroy

First Look

In Conversation with Maximilian Büsser, CEO of MB&F

First Look

Introducing the High Moon and Night Birch with Grand Seiko UK Brand Manager, Rob Brook

First Look

BREITLING AND THE ROYAL AIR FORCE: INTRODUCING THE AEROSPACE RED ARROWS SPECIAL EDITION

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First Look

Jacob and Co Launches into Watches of Switzerland

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First Look

In Conversation with Jacob and Benjamin Arabo, CEOs of Jacob and Co

First Look

Tudor has a knack of reanimating classic tool watches - here’s the latest

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First Look

The Breitling Superocean Defines a New Category: The Chill-Out Dive Watch

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First Look

DEEP, DEEP, DEEPER: THE NEW PANERAI SUBMERSIBLE QUARANTAQUATTRO

First Look

TAG Heuer Aquaracer Professional 1000 Superdiver – Born to Master the Depths

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First Look

A Beating Heart: the Frederique Constant Classic Heart Beat Moonphase Date

First Look

Diving into the new Longines Ultra-Chron with our Buyer, Sophie Conroy

First Look

A LOOK BACK IN TIME AT THE ICONIC RADO CAPTAIN COOK TIMEPIECES, IN CELEBRATION OF THE NEWEST ADDITIONS TO THE COLLECTION

First Look

Newness within the Watch World with Bill Prince, Mark Toulson and Faye Soteri

First Look

Adventure with TAG Heuer this May

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First Look

Introducing the New TAG Heuer Formula 1 Senna Special Edition with our Buyer, Sophie Conroy

First Look

Introducing the Longines Spirit Zulu TIme

First Look

Stepping onto the Racetrack with the TAG Heuer Carrera and our Buyer Sophie Conroy

First Look

The New TAG Heuer Connected Calibre E4 Golf Edition is the perfect companion for Tee Off

First Look

Day Three Round Up At Watches and Wonders 2022

First Look

Day Two Round Up at Watches and Wonders 2022

First Look

Day One Round Up At Watches and Wonders 2022

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First Look

Introducing the Seiko 5 Sports X Brian May Red Special II Limited Edition

First Look

Breitling Unveils Their Top Time Triumph

First Look

Built for Life’s Challenges: All things Aquaracer with the New TAG Heuer Aquaracer Professional 200

First Look

TAG Heuer Connected: The New Age Of ‘Smart’ Watches with our Buyer Sophie Conroy

First Look

Introducing the New TAG Heuer Formula 1 Red Bull Racing Special Editions with Our Buyer Sophie Conroy

First Look

LVMH Watch Week 2022: TAG Heuer

First Look

Introducing the Longines HydroConquest XXII Commonwealth Games

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First Look

Celebrating 60 years: The New TAG Heuer Autavia Collection

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First Look

Introducing the Panerai Luminor Marina Quaranta

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First Look

The Return of the Iconic SUB 600T

First Look

Keeping up with ORIS this season

First Look

Dive Into the New TUDOR Pelagos FXD

First Look

TAG Heuer Pays Tribute to Motor Racing Legend with the New TAG Heuer F1 Senna Special Edition

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First Look

Introducing the New and Exclusive Raymond Weil Tango 300 Chronograph

First Look

Introducing the Limited-Edition Girard-Perregaux Laureato Aston Martin Edition

First Look

IWC HEAD TO LONDON – AND YOU’RE INVITED

First Look

NORQAIN REACHES A NEW PEAK: INTRODUCING THE NEVEREST COLLECTION

First Look

The OMEGA Speedmaster Chronoscope - Born to Measure Your World

First Look

The New Generation TAG Heuer Carrera Three Hands

First Look

Why OMEGA and James Bond are the Ultimate Movie Double-Act

First Look

The Panerai Luminor Chrono Collection - A Buyer's Voice

First Look

Celebrating 175 Years of Haute Horlogerie

First Look

THE TOURBILLON WITH THREE FLYING BRIDGES – A MASTERPIECE OF HAUTE HORLOGERIE

First Look

Oris Releases New Eco-Friendly Aquis at Geneva Watch Days

First Look

DOXA Channels The 80s With Its New Release At Geneva Watch Days

First Look

Bulgari Release A Plethora of Delights at Geneva Watch Days

First Look

Introducing the New Panerai Luminor Chronograph Collection

First Look

Introducing The New GUCCI 25H Collection

First Look

IWC Goes Live With Its Big Pilot Roadshow

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First Look

Shine This Summer With Our Diamond Watch Collection

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Breitling Brings In The Summer With New Superocean Heritage ’57 Pastel Paradise Capsule Collection

First Look

Patek Philippe Launches New Aquanaut Pieces

First Look

The Reinvention of the OMEGA Seamaster Aqua Terra

First Look

TAG Heuer Aquaracer Professional 300 - Buyer's voice

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First Look

New for 2021 - TAG Heuer Aquaracer Reimagined

First Look

Grand Seiko Takes Seasonal Inspiration

First Look

The Exclusive JLC Master Ultra Thin Moon

First Look

Into the deep with Longines’ HydroConquest

First Look

Say Hello to the Cartier Tank Must Collection

First Look

Hublot Big Bang Integral Ceramic – the Big Three

First Look

Introducing the Captain Cook High-Tech Ceramic from the Master of Materials

First Look

Unique Dials from Rolex New Releases

First Look

Cartier Embraces Craftsmanship, Style and Sustainability

First Look

Introducing the New Zenith DEFY Extreme

First Look

The TAG Heuer Aquaracer Reimagined

First Look

TAG Heuer add 4 Stunning Watches to their F1 Collection to Celebrate the 2021 Formula 1 Season

First Look

Join Breitling On A Trip Through Their Archives With The New Premier Heritage Collection

First Look

Rolex Invites Us to Explore Its Releases at Watches & Wonders

First Look

Stunning Diamond Detailing From Rolex New Releases

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Introducing the Breitling Super Chronomat

First Look

Watch The Happy Diamonds Movie by Chopard

First Look

We celebrate Patek Philippe with an exhibition of its very best calendars, chronographs and travel watches

First Look

Combining Elegance with the Spirit of Independence

First Look

Patek Philippe Unveils New Nautilus Pieces at Watches & Wonders

First Look

Hublot Introduces Three Stunning New Additions to its Big Bang Collection

First Look

Introducing the Limited Edition Bremont RFU 150

First Look

The New Hublot Big Bang e Premier League

First Look

Breitling Chronomat Red Arrows Limited Edition

First Look

Be Part Of The Adventure : Breitling x Deus Ex Machina Top Time Deus

First Look

New In: Patek Philippe Twenty~4 models

First Look

Two Legends, One Timepiece: TAG Heuer Carrera Porsche Special Edition

First Look

Introducing The New Oris Carl Brashear Calibre 401

First Look

Introducing the Next Generation OMEGA Speedmaster Moonwatch Collection

First Look

TAG Heuer and Bamford Watch Department Pair Up For Second Time

First Look

Watches of Switzerland Opens Broadgate Showroom

First Look

NORQAIN: A New-Found Freedom With Exclusive Manufacture Calibre

First Look

Introducing New Oris Calibre 400

First Look

Introducing Bremont Hawking Collection

Watches of Switzerland is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secure Trust Bank PLC trading as V12 Retail Finance and PayPal UK Ltd, 5 Fleet Place, London, United Kingdom, EC4M 7RD trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. *Credit is provided subject to affordability, age and status. Minimum spend applies. Terms and Conditions apply. UK residents only. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements. Please note the Consumer Credit Act states that should your purchase / loan amount cost more than £30,000 you will not be covered under Section 75 of the Consumer Credit Act.

*Next day delivery available on most items. See product pages for more information.

First Look

New watches 2024

introducing the new Tudor Pelagos FXD

Captain Cook x Cameron Norrie Limited Edition: A celebration of tennis and one of its brightest stars

In Conversation with Jonny Garrett, Founder & CEO, at William Wood Watches

Breitling Unveils their New Additions of their Legendary Classic AVI

Savoir-Faire and Creativity : Patek Philippe’s New Models

Introducing Cartier’s new collections

IWC SCHAFFHAUSEN REVISITS GÉRALD GENTA’S ICONIC DESIGN WITH THE NEW INGENIEUR AUTOMATIC 40

JAEGER-LECOULTRE PRESENTS NEW VARIATIONS OF THE REVERSO TRIBUTE SMALL SECONDS AND THE REVERSO SECRET NECKLACE

Grand Seiko: From the majestic white birch forest to this Spring Drive masterpiece

Introducing the first Grand Seiko mechanical chronograph, the Tentagraph.

HUBLOT introduces New Square Big Bang Unico Models and a Big Bang Integrated Tourbillion at this year’s Watches and Wonders

Patek Philippe presents 17 new watch models with innovative technical and aesthetic features, enriching its vast range of collection

THE GOLDEN GENERATION: The New TAG Heuer Aquaracer Professional Collection

The watchmaking icon showcases its new models: The Alpine Eagle 41 XPS and reinvented Happy Sport 25mm

Panerai presents the contemporary Radiomir Quaranta in Goldtech™

TAG Heuer Celebrates the 60th Anniversary of a global icon: The TAG Heuer Carrera

The Art of Metamorphosis : Cartier's New Launches

Oris launches the Pro Pilot Mix, The Kermit Edition

The Oscars 2023: What’s on their Wrist?

Watches of Switzerland Group TAG Heuer Carrera Exclusive

oris aqis diver exclusive

The Zenith Chronomaster Original El Primero, the new Watches of Switzerland Group Exclusive

Introducing the Grand Seiko Sport Hotaka Peaks, a Watches of Switzerland Group Exclusive, with Brand Manager Rob Brook

Introducing Our Exclusive Breitling Endurance Pro

Deep deep down: into the Longines HydroConquest, the New Watches of Switzerland Group Exclusive

Introducing the TUDOR Black Bay Fifty-Eight Bronze, Boutique Edition

Bold Moves in Europe

Coming in hot -Tag Heuer

Powered Up

60 years of bond watches

A Warm Welcome to the New Monochrome Black Cartier Tank Must

48 HOURS IN GENEVA: GENEVA WATCH DAYS 2022

Introducing the new TUDOR Pelagos 39

Catching up on the latest from TAG Heuer with our Buyer, Sophie Conroy

In Conversation with Maximilian Büsser, CEO of MB&F

Introducing the High Moon and Night Birch with Grand Seiko UK Brand Manager, Rob Brook

BREITLING AND THE ROYAL AIR FORCE: INTRODUCING THE AEROSPACE RED ARROWS SPECIAL EDITION

Jacob and Co Launches into Watches of Switzerland

In Conversation with Jacob and Benjamin Arabo, CEOs of Jacob and Co

Tudor has a knack of reanimating classic tool watches - here’s the latest

The Breitling Superocean Defines a New Category: The Chill-Out Dive Watch

DEEP, DEEP, DEEPER: THE NEW PANERAI SUBMERSIBLE QUARANTAQUATTRO

TAG Heuer Aquaracer Professional 1000 Superdiver – Born to Master the Depths

A Beating Heart: the Frederique Constant Classic Heart Beat Moonphase Date

Diving into the new Longines Ultra-Chron with our Buyer, Sophie Conroy

A LOOK BACK IN TIME AT THE ICONIC RADO CAPTAIN COOK TIMEPIECES, IN CELEBRATION OF THE NEWEST ADDITIONS TO THE COLLECTION

Newness within the Watch World with Bill Prince, Mark Toulson and Faye Soteri

Adventure with TAG Heuer this May

Welcome to Hamilton

Introducing the New TAG Heuer Formula 1 Senna Special Edition with our Buyer, Sophie Conroy

Welcome to Certina

Introducing the Longines Spirit Zulu TIme

Stepping onto the Racetrack with the TAG Heuer Carrera and our Buyer Sophie Conroy

The New TAG Heuer Connected Calibre E4 Golf Edition is the perfect companion for Tee Off

Day Three Round Up At Watches and Wonders 2022

Day Two Round Up at Watches and Wonders 2022

Day One Round Up At Watches and Wonders 2022

Introducing the Seiko 5 Sports X Brian May Red Special II Limited Edition

Breitling Unveils Their Top Time Triumph

Built for Life’s Challenges: All things Aquaracer with the New TAG Heuer Aquaracer Professional 200

TAG Heuer Connected: The New Age Of ‘Smart’ Watches with our Buyer Sophie Conroy

Introducing the New TAG Heuer Formula 1 Red Bull Racing Special Editions with Our Buyer Sophie Conroy

LVMH Watch Week 2022: TAG Heuer

Introducing the Longines HydroConquest XXII Commonwealth Games

LVMH Watch Week 2022: Bvlgari

LVMH Watch Week 2022: Zenith

LVMH Watch Week 2022:Hublot

Celebrating 60 years: The New TAG Heuer Autavia Collection

Introducing the Panerai Luminor Marina Quaranta

The Return of the Iconic SUB 600T

Keeping up with ORIS this season

Dive Into the New TUDOR Pelagos FXD

TAG Heuer Pays Tribute to Motor Racing Legend with the New TAG Heuer F1 Senna Special Edition

Introducing the New and Exclusive Raymond Weil Tango 300 Chronograph

Introducing the Limited-Edition Girard-Perregaux Laureato Aston Martin Edition

IWC HEAD TO LONDON – AND YOU’RE INVITED

NORQAIN REACHES A NEW PEAK: INTRODUCING THE NEVEREST COLLECTION

The OMEGA Speedmaster Chronoscope - Born to Measure Your World