
TAG Heuer Watches for Men & Women
TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer watch is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology.

WOSG Exclusive - TAG Heuer Formula 1
Inspired by the fastest drivers on the planet, the TAG Heuer F1 collection of watches was designed to give F1 drivers High performance watches to work alongside their high performance cars.
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New In - TAG Heuer Formula 1 Chronograph
Infused with power and speed at its core, the new @tagheuer Formula 1 Chronograph is bringing the spirit of high-octane motor racing from the paddock to your wrist.
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Connected
The TAG Heuer Connected Watch is a luxurious, high-performance smartwatch designed for everyday challenges. Combining refined craftsmanship with cutting-edge technology, it features a sophisticated case, versatile crown, and personalized functionality.
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Formula 1
The TAG Heuer Formula 1 is a high-performance watch inspired by the world of motor racing. This dynamic collection is designed for speed and durability, making it the perfect choice for fearless individuals ready to lead the pack.
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Carrera
The TAG Heuer Carrera, launched in 1963, embodies the perfect blend of sporty elegance and high performance. Originally designed for racing, its refined silhouette and distinctive round case offer instant legibility and luxury.
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Aquaracer
The TAG Heuer Aquaracer is a rugged and versatile tool watch designed for extreme conditions. Featuring a bold 12-faceted bezel, unidirectional rotation, and a screw-down crown, it ensures reliable performance.
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Monaco
The TAG Heuer Monaco is an iconic watch, known for its legendary square shape and daring history. Launched in 1969 as the first automatic chronograph, it combines bold design with technical mastery.
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Link
The TAG Heuer Link is an icon of sport and elegance, featuring a distinctive double S-shaped bracelet that offers comfort and refined style.
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Autavia
Inspired by adventure, the TAG Heuer Autavia is a reimagined classic, blending automotive and aviation heritage. With an oversized crown and bold Arabic numerals, it reflects an independent spirit.
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We Recommend: TAG Heuer
“TAG Heuer has long been known for its ability to craft elegant yet practical sport watches, well suited to a wide range of environments and occasions. One of the brand's most recent successes is the Connected - a state of the art smart watch that defines its avant-garde approach. The whole collection builds on the strength of its classic models, such as my personal favourite, the iconic Carrera 01 - by adding fresh innovations and contemportary appeal. Enjoy the collection.”
Elizabeth Millward - Senior Watch Buyer for UK

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Discover MoreAbout TAG Heuer
Long-lasting partnerships with motor racing teams and charismatic ambassadors drive it to break watchmaking conventions, and, as a consequence, master time with unparalleled precision. The brand's motor racing DNA, as well as the amazing champions who belong to its dream team, reflect its core values of teamwork, mental strength, courage and ambition. Its slogan #DontCrackUnderPressure is far more than a claim - it is a mindset.
More From TAG Heuer

Calibre TAG HEUER AND FORMULA E
“The race of the future.” That’s what André Lotterer – professional racing driver at the TAG Heuer Formula E Evening held on...
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Calibre TAG HEUER AQUARACER PROFESSIONAL 1000 SUPERDIVER
1000 metres. One kilometre. 0.62 of a mile. For the average walker, this distance is next to nothing. On average...
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Calibre ADVENTURE WITH TAG HEUER THIS MAY
“Don’t crack under pressure”, TAG Heuer told us in a campaign launched in the early 1990s. It was a message challenging...
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