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Rado is a globally recognized brand, famous for innovative design and its use of revolutionary materials to create some of the world's most beautiful and durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has been a pioneer, with the brand philosophy 'if we can imagine it, we can make it' still holding true today. Only the best materials are approved to produce Rado watches. Hardness and scratch-resistance alone are not enough: durability and wearer comfort are just as important.