First Look

Bold Moves in Europe

The Watches of Switzerland Group 3 minute read

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The Watches of Switzerland Group begins an exciting new European roll-out with the opening of OMEGA and Breitling boutiques in Scandinavia. As well as adding to our locations within the UK, we have also crossed the North Sea to begin our expansion into Europe with a collection of boutiques. This is a huge milestone for the business, and marks the beginning of a new stage in our expansion plan that has already brought us great success in the US. This time we’ve set our sights on Scandinavia, starting with two exciting new Breitling destinations, which both opened in Stockholm this summer. We then followed this with new OMEGA and Breitling boutiques in Copenhagen. The Breitling boutiques have an industrial-loft aesthetic, displaying the brand’s watch collections and limited-edition pieces on polished dark wood, with the bright yellow of Breitling’s logo creating a striking centrepiece within the modern design.

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Our OMEGA boutique also reflects the brand’s colouring, with the cream and deep red of the OMEGA logo seen throughout. A relaxing, light and sumptuous space, our OMEGA boutique ensures the brand’s iconic collections, such as the Speedmaster, Seamaster and Constellation, take the spotlight and our clients can explore the brand’s watches in luxury.

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Speaking about the expansion, Craig Bolton, President of the Watches of Switzerland Group, UK and Europe, said: ‘We are very much at the start of an exciting journey as we embark on increasing our presence in Europe, with three showrooms up and running so far. We have recruited great teams and leadership, and are delighted to be working closely with our brand partners. We will open three further mono-brand boutiques by the end of the April 2023, and we are actively exploring further opportunities in the marketplace. We have created relaxed, uplifting, inclusive environments that offer unique luxury shopping experiences. Our positioning in key luxury streets hopefully only adds to the attractiveness of these destinations.’

Browse OMEGA and Breitling at Watches of Switzerland.

Watches of Switzerland is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secure Trust Bank PLC trading as V12 Retail Finance and PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. Credit provided is subject to age and status, minimum spend applies. Terms and Conditions apply. UK residents only. We may receive a commission if your application is successful, and the amount may vary depending on the product chosen and the amount of credit taken out. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements. Please note the Consumer Credit Act states that should your purchase / loan amount cost more than £30,000 you will not be covered under Section 75 of the Consumer Credit Act.

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Bold Moves in Europe

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