Bvlgari debuts at Watches & Wonders 2025

“We are thrilled to join Watches & Wonders for the first time, especially in a space designed to fully express our DNA as both a jewellery and watchmaking Maison. Over the past decade, we have cemented our position at the forefront of horology, seamlessly blending Swiss innovation with Italian creativity and design genius. As we celebrate 25 years of exceptional watchmaking innovation under LVMH impulse, and the “creative passion” motto, we reflect on the innovation, and craftsmanship that define our vision. Watches & Wonders offers the perfect stage to showcase the journey that started in 2014– one that led us to set 10 world records on Octo Finissimo and to unveil our 13th revolutionary movement in just 11 years, with Bvlgari Piccolissimo, Bvlgari Micro Tourbillon Lady and Bvlgari Lady Solo Tempo all 3 innovating ladies jewelry and regular watches. With the Octo Finissimo and Serpenti watches, we continue to explore new territories, to push the boundaries of design and fine watchmaking, and open new perspectives in horology.” – Jean-Christophe Babin, CEO of LVMH Watches and Bvlgari.

This debut also marks an evolution. Bvlgari, Master of the Art of Time, asserts its unmistakable identity: that of a Roman jeweller evolved into a Swiss watchmaker. By drawing on its rich heritage, the Maison continues to break new ground and shape the future.

A Breath of Italy at Watches & Wonders

Channelling Bvlgari’s deeply Roman soul, the exhibition space invites visitors to immerse themselves in the Maison’s Italian culture, distinctive elegance, and avant-garde creative vision – through the most beautiful marble hues and a blend of precious materials. The experience begins at the façade, which features elements of the Razionalista Roman architectural style, making an immediate impact. Inside, seven curated showcases – inspired by Beyond Time, the definitive chronicle of the Maison’s horological history – guide visitors through the universe of Bvlgari. Each display is a chapter that tells the story of an iconic creation. Archival photographs provide historical context for the most avant-garde pieces, creating a dialogue between past and present.

Within this carefully crafted setting, Bvlgari reveals its capacity to evolve and redefine elegance in watchmaking. Here, the Maison unveils two significant new releases, two visions of time: the Octo Finissimo Ultra Tourbillon and the Serpenti Aeterna.