LET IT POP! H. MOSER & CIE. OFFERS AN EXPLOSION OF COLOURS AND GEMSTONES

There are artists who, driven by a unique inspiration, express their vision through a singular chromatic palette: we talk about a blue period, a red period. H. Moser & Cie., known for its minimalist philosophy and fumé dials, is following in this artistic tradition with the Pop collection. In the past, the Schaffhausen manufacturer has often proposed bold colours, but always with a monochromatic approach. This ephemeral collection dares to use totally unexpected combinations in a veritable explosion of colours and materials. Just as it boldly revisited the art of enamelling in a refined, contemporary approach, H. Moser & Cie. brings to life watches that dare, that raise a smile, that light-heartedly transcend the sometimes overly classical aesthetic codes of Haute Horlogerie.

The Pop collection is a chromatic odyssey, a boundless exploration of the most vibrant shades through the prism of gemstones and coral essences. Burmese jade, turquoise, coral, pink opal, lapis lazuli, lemon chrysoprase: each stone has been selected with the utmost rigour, both for the intensity of its colour and its exceptional clarity. And, of course, there are no logos or indexes on the dials, allowing complete, free expression of their beauty. Minimalism at H. Moser & Cie. finds a new dimension here, where the material itself becomes the ultimate expression of design.

As well as their striking beauty, these stones carry a powerful symbolism. Known for its soothing and protective properties, jade embodies wisdom and harmony. Lapis lazuli, the stone of kings and artists, is linked to intuition and creativity. Turquoise, with its unique brilliance, symbolises vitality and protection. Deep orange coral evokes passion and vital force, lemon chrysoprase promotes self-confidence, while pink opal inspires gentleness and love. Each timepiece in the Pop collection thus becomes a talisman, a personal expression of pure emotion.

Like the rarest works of art, this exceptional collection will be available only fleetingly. Produced in an exclusive series, it comprises 28 pieces per colour for the Endeavour Small Seconds Concept models, 5 pieces for the Endeavour Tourbillon Concept models, and a single Endeavour Minute Repeater Tourbillon Concept model. Their rarity further accentuates the precious uniqueness of each piece.

With the Pop collection, H. Moser & Cie. once again demonstrates that minimalism is an infinite form of expression, capable of reinventing itself and defying convention. An invitation to rediscover gemstones and colour from a new angle, at the crossroads of watchmaking and art, and to appreciate the historic skills of the lapidary's art in a whole new way.

H. Moser & Cie.'s own and unique take on Haute Horlogerie.