Our Rolex history

For nearly a century, Watches of Switzerland has been specialising in the finest timepieces, borne from our obsession with all things horological.

Our clients have trusted us, over generations, to be the foremost authority on luxury timepieces.

The beginning

Watches of Switzerland is a globally recognised retailer of the leading luxury watch brands in the world. We are honoured that buyers and collectors look to us for the latest collections and the best service.

Founded in 1924, in a prestigious location near St Paul’s Cathedral in London, Watches of Switzerland has been in the service of passionate collectors and enthusiasts for nearly a century. Our curated selection of the world’s finest timepieces is unparalleled.

Within our network of boutiques, our horological experts, equipped with a wealth of knowledge and expertise, will do everything to make your visit special.

Watches of Switzerland Historical Photograph

Rolex and Watches of Switzerland

Today, we have multiple Rolex showrooms in our Watches of Switzerland stores across the UK. We are also privileged to partner with Rolex on exclusive boutiques in locations from Bond Street in London to Buchanan Street in Glasgow, in addition to a selection in Heathrow Airport for the discerning traveller.

The Watches of Switzerland difference

Our experts are on-hand in our showrooms and boutiques for all your luxury watch needs. We provide bespoke VIP services, allowing you to book an appointment to view selected pieces in an environment dedicated to the art and craft of horology.

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Watchmaking

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World of Rolex

Watches of Switzerland is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secure Trust Bank PLC trading as V12 Retail Finance and PayPal UK Ltd, Whittaker House, Whittaker Avenue, Richmond-Upon-Thames, Surrey, United Kingdom, TW9 1EH trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. Credit provided is subject to age and status, minimum spend applies. Terms and Conditions apply. UK residents only. We may receive a commission if your application is successful, and the amount may vary depending on the product chosen and the amount of credit taken out. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements. Please note the Consumer Credit Act states that should your purchase / loan amount cost more than £30,000 you will not be covered under Section 75 of the Consumer Credit Act.

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